Human With Attitude
A premium streetwear e-commerce platform featuring a minimalist design approach. Built to deliver an exceptional shopping experience with seamless navigation, dynamic product displays, and a modern aesthetic that reflects the brand's identity.
E-commerce Website
2026
Full-Stack Developer
Project Overview
Human With Attitude (HWA) is a contemporary streetwear brand that needed a digital presence matching their premium product quality and minimalist aesthetic. The challenge was to create an e-commerce platform that would elevate the brand while providing a frictionless shopping experience.
The platform was built from the ground up with performance and user experience as top priorities. Every interaction was carefully designed to guide customers through their journey, from discovering new arrivals to completing their purchase seamlessly.
The result is a clean, sophisticated online store that perfectly captures the HWA brand identity while delivering robust e-commerce functionality including inventory management, secure payments, and a loyalty program integration.
Key Features
- • Minimalist, brand-focused design language
- • Dynamic product catalog with advanced filtering
- • Responsive design optimized for all devices
- • Secure checkout with multiple payment options
- • Customer loyalty program integration
- • Gift card system with custom designs
- • Lookbook section for brand storytelling
- • Real-time inventory management
Technologies Used
Desktop Experience
Mobile Experience
Project Impact
Mobile Conversion Rate
Average Page Load Time
Lighthouse Performance Score